At Smart Cut™, we care about our customers. We take the time to answer your questions and comfortably guide you through the process.
We know exactly how it feels to be faced with uncertainty and questions when buying a diamond.
What size should I buy? Which is more important, color or clarity? How does size affect the price? How much should I spend? How do I know if the diamond is lab created? Whom can I trust? Am I getting a good deal?
To this day, the very best way to buy a diamond is sitting across a desk from an experienced diamond sales professional. In person, we can show you side-by-side many real live diamonds, and how one diamond compares to another. We have the latest technology and expertise to help you understand each characteristic of a diamond, and how it affects the beauty and how size affects the value.
Color, clarity, carat weight, and cut, (commonly referred to as “the 4 C’s,”) are the characteristics that set the initial value of a diamond. Therefore, they are very important to narrowing down a selection of diamonds to one that is just right for you.
When it comes down to it, there are only two things that most people notice about diamonds and that is size and sparkle. With Smart Cut™, we will show you that together with size, how “Clarity Plus” affects the value.
The “Signature Clarity Plus” promise means Smart Cut™ diamonds are visually clean in the most noticeable part of the diamond.
SMART CUT™ DIAMONDS FEATURE A SIGNATURE CLARITY PLUS PROMISE – MEANING THEY ARE FREE FROM VISIBLE INCLUSIONS OR BLEMISHES LOCATED DIRECTLY IN THE MIDDLE OF THE DIAMOND.
Smart Cut™ diamonds are rare. Only 5% to 10% of all the diamonds in the world make the cut. We hand-select each diamond for size and the clean center that qualifies it as “Signature Clarity Plus.”
Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. This process can result into a variety of internal characteristics called “inclusions,” and external characteristics called “blemishes.”
Diamond clarity refers to the absence of inclusions and blemishes. Evaluating diamond clarity includes determining the number, size, and position of these characteristics.
Diamond carat weight is the measurement of how much a diamond weighs. Each metric carat is defined as 200 milligrams, which can be subdivided into 100 points – allowing for very precise measurements to the hundredth decimal place.
Diamond price increases with diamond carat weight, because larger diamonds are more rare and more desirable.
A Smart Cut™ diamond has the look of the larger, more desirable diamond without the expense of the added weight.
Diamond color actually means lack of color. The GIA D-to-Z diamond color grading system is the most widely accepted grading system, measuring the degree of colorlessness by comparing a diamond under controlled lighting and precise viewing conditions to “master stones” (stones of established color value).
The scale begins with D, representing colorless, and continues with
increasing presence of color, to the letter Z.
SMART CUT™ DIAMONDS ARE AVAILABLE IN A WIDE ARRAY OF COLORS.
Diamonds are beloved for their ability to transmit light and sparkle. A diamond’s cut grade is all about how well the facets interact with light. The diamond’s cut is crucial to its final beauty and value. Of all the 4C’s, cut is the most complex and technically difficult to analyze.
To determine the cut grade, the proportions of those facets that influence the diamond’s face-up appearance are calculated, including its weight relative to its diameter, the symmetry of its facet arrangement, and the quality of its polish on facets. These proportions create desirable visual effects such as:
o Brightness: Internal and external white light reflected from a diamond.
o Fire: The scattering of white light into all the colors of the rainbow.
o Scintillation: The amount of sparkle a diamond produces.
Smart Cut™ diamonds are certified by the most prestigious diamond grading labs in the U.S., including the Gemological Institute of America (GIA), the International Gemological Institute (IGI), and the American Gem Society (AGS).
Look Good and Feel Good About Your Purchase Smart Cut™ diamonds are ALWAYS Conflict Free
We choose our diamond suppliers with extraordinary care, and with a commitment to purchasing only from sources in compliance with the United Nations resolutions.
We guarantee that Smart Cut™ diamonds originate from legitimate, ethical sources that are not involved in funding conflict or human-rights abuses.
“We had gone to many jewelry stores looking for the perfect engagement ring, only to be thoroughly confused. When we finally ended up at a Smart Cut™ store, our confusion ended. We had the most amazing and relaxing experience. The trained Smart Cut™ professionals helped guide us through the process of choosing the perfect diamond, and kept us right in our budget.
“We had gone to many jewelry stores looking for the perfect engagement ring, only to be thoroughly confused. When we finally ended up at a Smart Cut™ store, our confusion ended. We had the most amazing and relaxingexperience. The trained Smart Cut™ professionals helped guide us through the process of choosing the perfect diamond, and kept us right in our budget.
“My fiancé rocked my world with a big sparkly Smart Cut™ diamond. I never expected a diamond so big. I gave him tons of pictures of the rings I liked and they custom designed the perfect ring for me. I couldn’t have been happier.”
“From the gorgeous diamond to the perfectly designed custom ring, the professionals at Smart Cut™ helped me stay within my budget, with a diamond larger than what I thought I could afford.”
“When I saw my Smart Cut™ diamond, I was in shock. It is so big! I absolutely love it.”