Education

At Smart Cut™, we care about our customers. We take the time to answer your questions and comfortably guide you through the process.

The #1 Biggest mistake people make when
buying a diamond is assuming that carat
weight is a size.

Make sure the diamond you are buying measures up.

Frequently Asked Questions about Smart CutTM diamonds

  • Am I saving money buying a Smart Cut™ diamond?
    • Yes. Smart Cut™ diamonds are a great value because you are paying for the diameter of the diamond, not the weight of the diamond. Side-by-side you will see the difference in the size between a Smart Cut™ diamond and regular diamonds of the same weight.
  • How big is a 2.00 carat Smart Cut™ diamond?
    • That depends on the shape of the diamond. Example: a 2.00 carat round should be at least 8.2 mm in diameter. Smart Cut™ diamonds come in all shapes and sizes. A Smart Cut™ diamond can be as much as 25% larger than a regular diamond of the same weight.
  • Are Smart Cut™ diamonds certified?
    • Yes, Smart Cut™ diamonds are certified by the most prestigious diamond grading labs in the U.S., including the Gemological Institute of America (GIA), the International Gemological Institute (IGI), and the American Gem Society (AGS).
  • How can I tell if a diamond is lab created?
    • This is a very good question. In this day and age, you have to be very careful. Unless you’re a diamond professional, you cannot tell 100% whether the diamond you’re looking at is lab created, a simulant, a synthetic or even ‘fake.” The only way to know for sure is to have a trained professional perform a diamond test with an electronic tester while you watch.
  • Can I afford a Smart Cut™ diamond?
    • Absolutely! Smart Cut™ diamonds come in all sizes and price ranges to fit anyone’s budget. Your diamond professional will help guide you to choose the biggest, best, and most beautiful diamond to fit yours.
  • Are Smart CutTM diamonds conflict-free?
    • Yes. We participate in transparent ethical sourcing policies.
  • If I cannot find a mounting I like from your selection of solitaires and semi-mounts, can you make me a custom ring?
    • Yes. We are experienced jewelry designers. We can create any piece of jewelry from your description or picture. You can even use diamonds you already own in the ring or trade them towards the finished piece.
  • How long does it take to make a custom ring?
    • To set a diamond in one of our gorgeous mountings, we can make it happen in one day. For a custom piece, it will take a minimum of 2 weeks from the date you approve the design.
  • Do you make studs using Smart Cut™ diamonds?

    • Certainly. Smart Cut™ diamonds look larger in the ear, as well.
  • I do not live in Arizona. Do you have more locations in other states?
    • Yes. For a list of Smart Cut™ partner stores contact us. Our toll free number is 844-594-4162.
  • What if I want to upgrade my Smart Cut™ diamond in a few years? How much would I get towards the larger diamond?
    • When you trade up to a larger Smart Cut™ diamond, we will apply 100% of the purchase price of your loose diamond toward the new diamond, as long as your diamond is in the same condition as when you purchased it.
  • Do you have a return policy?
    • Yes. We stand behind our goods and services and want our customers to be satisfied with their purchases. As long as the diamond is returned in the same condition as it was when you bought it, we have a 14-day, full refund, no questions asked, policy. This is on the diamond only. Mountings and custom pieces are handled on a case-by-case basis. Our philosophy is to treat our customers fairly and reasonably. We believe that when we treat our customers fairly, they in turn are fair with us. Returns will be applied to the tender it was purchased with.
  • Do you charge for cleaning and inspection?

    • No. We are happy to clean and inspect your diamond to help you maintain its safety and beautiful sparkle. You can bring your diamond in as often as you like. For safety reasons, we encourage you to bring your diamond in every 3 months. Just call us to set up an appointment.
  • Do you provide an appraisal for my insurance company?
    • Yes, every Smart Cut™ diamond comes with an accurate description of your diamond and whatever piece of jewelry you chose to put it in, at no additional cost to you.
  • Do you have a referral program?

    • Yes, we appreciate your referrals. We will mail you a gift certificate for every referral that turns into a sale.
  • How can I see a Smart Cut™ diamond?

    • We encourage you to see the difference a Smart Cut™ makes. We are available by appointment only. Contact us by calling 844-594-4162.
  • Why is your showroom by appointment only?

    • We understand that shopping for diamonds and fine jewelry is different from shopping for a new blouse, which is why we do not have an open showroom in the middle of a local mall. We want you to comfortably meet with an expert who will give you the full, one-on-one intimate attention you deserve, with no pressure or judgement. By scheduling an appointment, clients can relax and enjoy their jewelry shopping experience tailored to their size options and budget, without interruption.
  • Why don’t you post your entire jewelry inventory on the web like many other jewelers?

    • We don’t post our inventory online for several reasons. Primarily, we never recommend buying a diamond or a piece of fine jewelry without ever seeing it with your own eyes or fully understanding the diamond’s characteristics. Most diamonds will look identical to a camera lens, but your eyes will always notice the subtle differences. Grading reports will give you a generalized idea of the diamonds’ appearance, but ultimately, each grading report is subjective and therefore the results are often inconsistent.
    • Secondly, our inventory changes on a daily basis. We maintain strong relationships with designers and jewelry experts from across the globe, so we strive to be at the forefront of the latest fashions by keeping our inventory fresh every week. By doing this, we can also insure that your piece will truly be unique and one-of-a-kind.
    • Finally, our ability to design custom engagement rings and fine jewelry makes it pointless to limit ourselves with a defined inventory. Our jewelry design pallet is as limitless as your imagination.
Is there a subject we didn’t cover? Send us your questions, and we will be happy to provide you with answers.
Schedule an Appointment

Confused About Diamonds?

We know exactly how it feels to be faced with uncertainty and questions when buying a diamond.

What size should I buy? Which is more important, color or clarity? How does size affect the price? How much should I spend? How do I know if the diamond is lab created? Whom can I trust? Am I getting a good deal?

Allow us to comfortably guide you through the process.

To this day, the very best way to buy a diamond is sitting across a desk from an experienced diamond sales professional. In person, we can show you side-by-side many real live diamonds, and how one diamond compares to another. We have the latest technology and expertise to help you understand each characteristic of a diamond, and how it affects the beauty and how size affects the value.

Color, clarity, carat weight, and cut, (commonly referred to as “the 4 C’s,”) are the characteristics that set the initial value of a diamond. Therefore, they are very important to narrowing down a selection of diamonds to one that is just right for you.

When it comes down to it, there are only two things that most people notice about diamonds and that is size and sparkle. With Smart Cut™, we will show you that together with size, how “Clarity Plus” affects the value.

Our goal is to help you find and buy the perfect diamond, at the best price.

4C’s of Diamond Quality

The 4C’s is the method for assessing the quality of any diamond in a universal language.

Clearly Beautiful

THE SIGNATURE CLARITY PLUS PROMISE

The “Signature Clarity Plus” promise means Smart Cut™ diamonds are visually clean in the most noticeable part of the diamond.

SMART CUT™ DIAMONDS FEATURE A SIGNATURE CLARITY PLUS PROMISE – MEANING THEY ARE FREE FROM VISIBLE INCLUSIONS OR BLEMISHES LOCATED DIRECTLY IN THE MIDDLE OF THE DIAMOND.

Smart Cut™ diamonds are rare. Only 5% to 10% of all the diamonds in the world make the cut. We hand-select each diamond for size and the clean center that qualifies it as “Signature Clarity Plus.”

CLARITY

Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. This process can result into a variety of internal characteristics called “inclusions,” and external characteristics called “blemishes.”

Diamond clarity refers to the absence of inclusions and blemishes. Evaluating diamond clarity includes determining the number, size, and position of these characteristics.

VISIBLE INCLUSIONS MAKE DIAMONDS LESS VALUABLE

CARAT WEIGHT

Diamond carat weight is the measurement of how much a diamond weighs. Each metric carat is defined as 200 milligrams, which can be subdivided into 100 points – allowing for very precise measurements to the hundredth decimal place.

Diamond price increases with diamond carat weight, because larger diamonds are more rare and more desirable.

A Smart Cut™ diamond has the look of the larger, more desirable diamond without the expense of the added weight.

COLOR

Diamond color actually means lack of color. The GIA D-to-Z diamond color grading system is the most widely accepted grading system, measuring the degree of colorlessness by comparing a diamond under controlled lighting and precise viewing conditions to “master stones” (stones of established color value).

The scale begins with D, representing colorless, and continues with
increasing presence of color, to the letter Z.

SMART CUT™ DIAMONDS ARE AVAILABLE IN A WIDE ARRAY OF COLORS.

CUT

Diamonds are beloved for their ability to transmit light and sparkle. A diamond’s cut grade is all about how well the facets interact with light. The diamond’s cut is crucial to its final beauty and value. Of all the 4C’s, cut is the most complex and technically difficult to analyze.

To determine the cut grade, the proportions of those facets that influence the diamond’s face-up appearance are calculated, including its weight relative to its diameter, the symmetry of its facet arrangement, and the quality of its polish on facets. These proportions create desirable visual effects such as:

o Brightness: Internal and external white light reflected from a diamond.
o Fire: The scattering of white light into all the colors of the rainbow.
o Scintillation: The amount of sparkle a diamond produces.

Certified Diamonds

Certifications

Smart Cut™ diamonds are certified by the most prestigious diamond grading labs in the U.S., including the Gemological Institute of America (GIA), the International Gemological Institute (IGI), and the American Gem Society (AGS).

Conflict-Free Diamonds

Look Good and Feel Good About Your Purchase Smart Cut™ diamonds are ALWAYS Conflict Free

We choose our diamond suppliers with extraordinary care, and with a commitment to purchasing only from sources in compliance with the United Nations resolutions.

We guarantee that Smart Cut™ diamonds originate from legitimate, ethical sources that are not involved in funding conflict or human-rights abuses.

Testimonials

  • Brittany & Chris Owings June 2017

    “We had gone to many jewelry stores looking for the perfect engagement ring, only to be thoroughly confused. When we finally ended up at a Smart Cut™ store, our confusion ended. We had the most amazing and relaxing experience. The trained Smart Cut™ professionals helped guide us through the process of choosing the perfect diamond, and kept us right in our budget.

  • Rachel & Larry Katz, Scottsdale

    Rachel & Larry Katz, Scottsdale June 2017

    “We had gone to many jewelry stores looking for the perfect engagement ring, only to be thoroughly confused. When we finally ended up at a Smart Cut™ store, our confusion ended. We had the most amazing and relaxingexperience. The trained Smart Cut™ professionals helped guide us through the process of choosing the perfect diamond, and kept us right in our budget.

  • Yi An – North Carolina

    Yi An – North Carolina June 2017

    “My fiancé rocked my world with a big sparkly Smart Cut™ diamond. I never expected a diamond so big. I gave him tons of pictures of the rings I liked and they custom designed the perfect ring for me. I couldn’t have been happier.”

  • Steven M June 2017

    “From the gorgeous diamond to the perfectly designed custom ring, the professionals at Smart Cut™ helped me stay within my budget, with a diamond larger than what I thought I could afford.”

  • Margaret C June 2017

    “When I saw my Smart Cut™ diamond, I was in shock. It is so big! I absolutely love it.”

See More Testimonials